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Jaakko Pallasvuo

How to /

2011

How to / Craft (2:43 min)
How to /Critique (2:22 min)
How to / Internet (4:45 min)
How to / Location (2:04 min)
How to / Orientation (2:06 min)

Video and wall painting

The videos offer advice on how to succeed in the international artworld, emulating the style of DIY ‘how to’ videos.  The slogans describe what kind of art you should display and what kind of information to disclose about yourself.

The piece takes an ironic dig at contemporary art fads and ‘look at me’ tactics. The mural behind the video screens was painted by the artist for ARS17.

Photo: Finnish National Gallery / Pirje Mykkänen

Jaakko Pallasvuo

Born in Finland in 1987
Based in Helsinki

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3rd floor